The breeding concept of Nature & Respect Our unique concept based on three pillars

The unique breeding concept of Nature & Respect

We live in an age in which consumers are attaching great importance to the origin of their food. Accordingly, the demand for ethically and sustainably produced food is also increasing. In order to meet these high consumer expectations, Nature & Respect has not only committed itself to high-quality poultry, but also favours species-appropriate animal husbandry and cooperation with family farms. In this article, we take a closer look at Nature & Respect's breeding concept and how it sets itself apart from other poultry producers.

 

Free-range breeding as a central pillar

The central element of Nature & Respect's breeding concept is keeping the animals outdoors. In contrast to other poultry producers who keep their animals exclusively in cramped stables, Nature & Respect offers its animals sufficient space, fresh air and daylight to develop in a species-appropriate manner. Our animals spend at least half of their lives in a natural environment, such as green pastures. Our poultry are kept in tree-lined areas that allow the animals to benefit from a rich and diverse environment. The trees provide the animals with natural shelter, both in summer and winter. They also have more space in the barn compared to conventional farms.

 

Slower growth for healthy poultry

Another crucial aspect of Nature & Respect's breeding concept is the slower growth of the animals. Nature & Respect only keeps slower-growing breeds with a significantly longer breeding period than conventional farms. We also attach great importance to the animals' natural daily rhythm by giving them free access to the outdoors all day and darkness at night. This has a positive effect on their natural development.

 

Partnership with family farms

The third central pillar of Nature & Respect's breeding concept is close and trusting cooperation with family farms. Nature & Respect cultivates partnerships with small, family-run farms instead of focussing on industrial mass production. Thanks to the close relationship with the farmers and regular inspections of the farms in the form of audits, Nature & Respect can ensure that the animals grow up in the best conditions and that the quality of the products is maintained at the highest level.

 

Quality, animal welfare and sustainability at Nature & Respect

At a time when food production, and the meat industry in particular, is often associated with mass production and questionable husbandry conditions, Nature & Respect is taking a different, unique approach. Nature & Respect proves that even today it is possible to offer high-quality poultry without neglecting the welfare of the animals. The pillars of the breeding concept - free-range farming, slower growth and cooperation with family farms - give Nature & Respect a unique selling point in terms of quality, animal welfare and sustainability. Nature & Respect is the right choice for consumers who want to continue to enjoy eating meat, but do so consciously, and who value origin and husbandry. For a clear conscience when eating poultry.